Branding, Motion, Content Design
Sucasa aims to assist first home buyers in the increasingly competitive Australian housing market. They're an Australian non-bank lender, backed by global venture capital, and supported by some of Australia’s leading residential and corporate mortgage funders.
The brand palette is a modern contrast between deep charcoal and a secondary palette of pastel tones. The swiss layouts reinforce this modern tone and helps Sucasa stand out against their startup competitors. Relatable and friendly brand imagery was integrated too soften the brand and keep the identity approachable.
This project was completed as a part of the design team at Paloma
Three web pages designs swiping through a carousel
Sucasa logo animation
Four social media post designs
Sucasa homepage animation
Sucasa mobile website designs
Sucasa outdoor posters mockup
Project Credits:
Executive Creative Director: Lee Corleison
Design Director:
Rob Dennis
Design Team: Luke Summerhayes, Maisie MacDonald

Logo Design: Lee Corleison
Brand, Identity & Direction: Maisie MacDonald, Luke Summerhayes, Lee Corleison, Rob Dennis
Web Design & Development: Rob Dennis, Bella Hemming, Maisie MacDonald
Animation/Motion Graphics: Maisie MacDonald