Illustrations were also developed as another way to add depth to the brand. Inspiration was found through data visualisations as well as vintage scientific diagrams which resulted in a system of abstract shapes, iconography and minimal diagrams. This allowed for vast customisation and variety for all brand touchpoints.
This system was then implemented across all brand touchpoints, creating cohesion across mediums as well as between the internal and external brand communications.
This project was completed as a part of the design team at
Paloma